SSI ConstructionHey Michael and SSI team!
Social launch proposal
Years of great work.Nobody’s seeing iton social media.
Let’s launch it.A nine-video campaign that launches SSI on Instagram and brings Facebook back to life, built for the property managers, boards and business owners who hire you.
01 · The opportunity
Your reputation is built.Your feed isn’t.
SSI has spent years doing commercial construction, multi-family reconstruction, repair and remediation across Puget Sound, and earning long-term relationships along the way. Online, none of that shows. There’s no Instagram account, and the Facebook page has gone quiet.
When a manager or board member looks you up, your social pages are the first impression. This campaign launches Instagram with real work on day one and puts Facebook back on a steady rhythm, so what people find matches the company you already are.
The work
Real SSI projects, from mid-build to handed over. Before and afters are some of the most shared posts in construction.
The process
How a job runs with residents at home and a board waiting on updates. Clear expectations, on camera.
The people
The estimators and crew leads a manager will actually talk to. Faces build trust faster than logos.
02 · The campaign
Nine videos, builtas one funnel.
Nine videos is a full launch: enough to open Instagram with a real feed and give Facebook something to say. Each stage has a job: get noticed, earn trust, then invite the call. These are starting ideas; we lock the final nine in the strategy session.
Awareness · Top of funnel
Scroll-stopping, sendable, highly relatable pieces designed to draw attention.
- What we found behind the wall. The reveal moment on a repair or remediation job.
- One building, before and after. A fast transformation cut from a real project.
- A day with the crew. Start to finish on site, from the first truck to cleanup.
- Ask an estimator. Robin answers the question managers ask most.
- Meet SSI. The launch post: who you are, what you build and where you work.
Education and nurture · Middle of funnel
Show how working with SSI makes a manager’s or board’s job easier.
- How a job runs while residents stay home. Communication, access, noise, schedule.
- What a clear scope looks like. Walking through how SSI sets expectations before work starts.
- Remediation, explained for boards. The process in plain language, for the people who approve it.
Conversion · Bottom of funnel
Invites the viewer into one specific service.
- Start a project with SSI. A direct invitation into the one service we choose together in the strategy session.
Production day, handled.
Lights, camera, direction and a shot list. I film around the job, your crew keeps working, and nobody has to become a content creator.
Strategy session
We get clear on who we’re reaching, what the goals are, how we get there, and the creative direction.
9 finished videos
Five to get noticed, three to build trust, one to ask for the call. Built to work together.
Clip library
Short clips your team can keep posting to Instagram and Facebook long after launch, plus bid follow-ups and the website.
7-day turnaround
Everything in your hands within a week of production day. Speed is a priority.
03 · Investment
Two ways to start.
Pick the one that fits. Both are built with paid ads in mind, so ad management can be added to either. Monthly social media management is below.
Strategic Campaign
A strategic organic campaign designed to funnel your audience to a specific product or service.
$3,000
- Strategy sessionIncluded
- Videos across the funnel9
- Awareness, top of funnel5
- Education and nurture, middle3
- Conversion, bottom1
- Clip library for your teamIncluded
- Turnaround7 days
Mini Campaign
A laser-focused mini campaign designed to bring awareness and invite your audience into one service.
$500
- Strategy callIncluded
- Videos2
- Awareness, top of funnel1
- Conversion, bottom of funnel1
- TurnaroundNext day
Add-on: Meta Ad Management
For greater, more focused or more local results. I manage the campaign content and your ad spend for 30 days.
- 30 days of management of the campaign content and your ad spend.
- Retargeting set up, so your audience sees the campaign more than once.
- Weekly tune-ups on performance, with a short update on what changed.
- A full report at the end of 30 days.
Your selection
Strategic Campaign · $3,000
Add-on · Monthly
Launch it, thenkeep it moving.
The campaign gets SSI on Instagram and back on Facebook. Social media management keeps both accounts active every month after, without anyone at SSI writing a caption or remembering to post.
Add it to either option to move into a monthly retainer rhythm. The campaign videos and clip library give the calendar a head start.
$1,500 / month
- CopywritingEvery caption written for SSI, in SSI’s voice, for the managers and boards you want to reach.
- PostingI publish every post to both accounts. Nothing sits in a drafts folder.
- SchedulingA planned calendar across Instagram and Facebook, so both pages stay consistent month to month.
04 · Case study · Legacy Laundry
“…just a month ago had our biggestmonth at both locations. And one of ourlocations was 13 years old.”
“We didn’t change pricing. We didn’t change services. We didn’t change equipment.” Michael, Owner, Legacy Laundry
“I knew within 10 minutes of meeting and talking with Josiah that I was going to be working with Joyhouse Creative for the long term… He genuinely cares about my brand’s success and is an incredible source of knowledge… I trust him with everything!”
Dr. Lee Schuster, DC, ATCAthletic Resilience
Here’s what they’re saying.
“I knew that I could trust you to do it and that you wouldn’t need a lot of oversight.”
“I know that you’re going to do what you say you’re going to do… The consistency that you’ve given has been amazing.”
Brands I’ve partnered with
Athletic Resilience · Legacy Laundry · Wondergarten · 3W Medical for Women · Banner Church · Waha
05 · Next steps
This is how we start.
- 1.
The call
A deep dive into SSI’s goals, the managers you want to reach, the service to feature and how we launch Instagram. You leave with a clear plan and target outcomes.
- 2.
Production day
The most stress-free film day you’ve ever experienced. I bring the gear, the shot list and the direction.
- 3.
Delivery
The results are in your hands in 7 days or less, ready to post, send and run as ads.
Who you work with
Hi, I’m Josiah.
My name is Josiah. I’m a digital content and marketing director right here in Seattle. I started Joyhouse Creative in 2023 to help businesses become visible online, build trust with their ideal clients, and grow their engagement and revenue.
My background is in AVL and production, so shoots run like a real production: planned, lit and on schedule. You get one partner for strategy, filming, editing and ads. All. In. One.
