A Parenting Sit-Down Series — proposal for Mike on Parenting
Joyhouse × Mike on Parenting Let's find a time
Joyhouse×Mike on Parenting
Proposal

Chaos to calm. On camera.

A 30-minute parenting conversation over coffee, cut into a long-form episode and multiple short clips. The first one's on me.

Format
Casual sit-down
Length
About 30 min
Turnaround
7 days
Pilot cost
Free
Joyhouse

Project brief

Two chairs.Your take.

We sit down at a coffee or matcha spot. I play the young parent with real questions. You give the answers. One or two cameras, no big lights, a short question sheet.

You get a calmer, more authoritative format than tip-style content. I get a creative angle I've wanted to try. Your wisdom, your audience, my production.

Joyhouse

Why long form is good

Time on brand.

The more time people spend with you, the more they trust you. A 30-minute conversation earns far more of it than any single clip.

Joyhouse

Bingersare buyers.

Omar El Takori, who came up through Think Media. People who can spend hours with your content are the ones who become buyers.

Joyhouse

Instagram and YouTube are both leaning long. Your short-form keeps going. The long form feeds it.

Nurture

A few minutes of real conversation beats a 15-second tip.

Authority

People see how you think, not just what you say.

Deliverables

Multiple clips, plus ammo for quotes, audio, carousels and email.

Joyhouse

The pilot episode

One sit-down.Fully produced.

  • Planning call30 min
  • Question sheetShort, one topic
  • ShootAbout 2 hrs, 2 cameras
  • Long-form editAbout 30 min, YouTube + Instagram
  • Vertical clipsMultiple, captioned
  • Turnaround7 days after the shoot

Pilot investment

$0

The first one's on me. Your time: about 3 hours.

Week 1Planning call
Week 2Shoot
Week 3Delivery
Joyhouse

How it runs

A conversation,not a studio.

Location
A quiet coffee or matcha spot I scout. Off-peak, natural light.
Gear
1 or 2 cameras, lav mics, no lighting rig. Just me.
Questions
A short sheet built around one topic. A guide, not a script.
Output
The full conversation goes to YouTube and Instagram. I cut multiple short clips from it.
Joyhouse

Where this could go

Then a series.

If the pilot works, I'd love to be considered as your content partner.

Monthly sit-down

One conversation a month: a long-form episode plus multiple clips.

Guests

Parents, experts or couples in the same 30-minute format.

In the wild

You meet a family at a park, give a tip, and we film them trying it live.

A reusable library

Trust and authority on YouTube and Instagram. Clips pull new people in.

Ongoing, from$2,000/mo

The first episode's on me. Ongoing work is a paid partnership with a simple starting point: $2,000 a month gets us in motion, and the deliverables scale with you from there. That can be long form and short form, carousels, livestreams, event coverage, course creation, social media management, paid advertising creation and management, email campaigns, and more. We'd set the exact scope and price together, should you want to continue.

Joyhouse

Next steps

Nothing to prepare.Just find a time.

  1. Pick a time

    Send me a couple of windows that work.

  2. Planning call

    30 minutes: topic and questions.

  3. Sit down and film

    About 2 hours. Edit and clips land within 7 days.

Joyhouse

Rights and terms

Simple and fair.

  • Pilot is freeI'm investing my production time for the creative opportunity. Anything beyond it is scoped and priced separately, only if we both want to continue.
  • You own itThe finished content is yours to post on your channels.
  • PortfolioI can show the work, with your approval before anything goes public.
  • CreditI'd love a tag or mention on the long-form episode. Wording is yours.
  • Final sayYou approve everything before it's published.
  • ExitEither of us can stop after any delivered episode.
Joyhouse

Let's grab a coffeeand talk parenting.

Josiah CarverJoyhouse Creative
Based inSeattle, WA
Joyhouse