Rinse & Repeat · An idea for Legacy Laundry
Over half yourfluff-n-fold customersordered once and never came back.
I’d like to text and email them and bring some back. Here is what that could look like.
01 · What I noticed
Lots of people tried you. Most didn’t return.
A customer tries you once, then life gets busy and they forget. Nobody asks them back. I would.
954
people have signed up for fluff-n-fold.
53%
of the 738 who ordered did it once and never again.
100 regular customers account for 57% of everything ever spent. 64 of those 100 have not ordered in over 3 months. They are your best customers, and they went quiet.
02 · What I’d do
Two ways to do it.
I text the people who said yes to hearing from you, and email them too when I have an address. I write every message, make the videos, run it, and tell you what happened.
Full Campaign
Everyone I can reach: 647 people. Past customers who stopped, plus new, one-time and never-ordered customers.
- 10 texts and emails, written by me
- 2 short videos
- A sign-up card for your counter. I design it, you print it.
- A referral offer for your regulars: a friend who uses their code gets 10% off
- A report on what happened
Win-Back Only
420 people who used to order and stopped: 57 regulars, 65 repeat customers, and 298 who have been gone 2+ years.
- 6 texts and emails, written by me
- 1 short “we’ve missed you” video
- The same referral offer for your regulars
- A report on what happened
Orders are about $50 each, counted over 30 days. These are what-ifs, not promises, and they are revenue, not profit. A typical text campaign gets 1 to 6 in 100 people to order. I only contact people who opted in. No giveaways or gift cards. Ad spend is not included.
03 · Let’s do it
Want to try this together?
Pick one and I’ll get started. We take 15 minutes to line up the details, then I run it.
Questions first? Email me at josiah@joyhousecreative.org.
Josiah · Joyhouse Creative
