Rinse & Repeat for Legacy Laundry
Rinse & RepeatLet’s talk
Joyhouse CreativeLegacy Laundry

Rinse & Repeat · An idea for Legacy Laundry

Over half yourfluff-n-fold customersordered once and never came back.

I’d like to text and email them and bring some back. Here is what that could look like.

Scroll

01 · What I noticed

Lots of people tried you. Most didn’t return.

A customer tries you once, then life gets busy and they forget. Nobody asks them back. I would.

954

people have signed up for fluff-n-fold.

53%

of the 738 who ordered did it once and never again.

100 regular customers account for 57% of everything ever spent. 64 of those 100 have not ordered in over 3 months. They are your best customers, and they went quiet.

02 · What I’d do

Two ways to do it.

I text the people who said yes to hearing from you, and email them too when I have an address. I write every message, make the videos, run it, and tell you what happened.

Option 1

Full Campaign

Everyone I can reach: 647 people. Past customers who stopped, plus new, one-time and never-ordered customers.

  • 10 texts and emails, written by me
  • 2 short videos
  • A sign-up card for your counter. I design it, you print it.
  • A referral offer for your regulars: a friend who uses their code gets 10% off
  • A report on what happened
$1,250
If 5 in 100 order
32 orders · $1,600
It pays for itself at 25 orders.
Let’s do Option 1
Option 2

Win-Back Only

420 people who used to order and stopped: 57 regulars, 65 repeat customers, and 298 who have been gone 2+ years.

  • 6 texts and emails, written by me
  • 1 short “we’ve missed you” video
  • The same referral offer for your regulars
  • A report on what happened
$700
If 5 in 100 order
21 orders · $1,050
It pays for itself at 14 orders.
Let’s do Option 2

Orders are about $50 each, counted over 30 days. These are what-ifs, not promises, and they are revenue, not profit. A typical text campaign gets 1 to 6 in 100 people to order. I only contact people who opted in. No giveaways or gift cards. Ad spend is not included.

03 · Let’s do it

Want to try this together?

Pick one and I’ll get started. We take 15 minutes to line up the details, then I run it.

Questions first? Email me at josiah@joyhousecreative.org.
Josiah · Joyhouse Creative